In honor of Asian American and Pacific Islander (AAPI) Heritage Month, Visit Philly has debuted a new eight-part video series aimed at celebrating the city’s diverse AAPI community as part of their ongoing project, ‘In Pursuit of a More Perfect Union.’
The highlight of ‘Common Threads‘ surrounds significant cultural holidays and family traditions. As a release notes, the first video showcases all of the interviewees, followed by seven videos highlighting individuals who identify as a member of one of the largest-represented AAPI
“With over 120,000 Philadelphians identifying as members of the AAPI community, this video series highlights the breadth and diversity of our city’s AAPI community and the various ways in which they keep their traditions and heritage alive in our city,” says Angela Val, president and CEO at Visit Philadelphia in a statement. “By featuring their stories alongside the neighborhoods and landmarks throughout Philadelphia that honor the AAPI community, we aim to ensure visitors and residents from all cultural backgrounds feel welcome and at home here.”
Locals can catch the videos twice-per-week
“With nearly 50 ethnic groups and 100-plus languages represented in AAPI Heritage Month, we knew it would be a challenge to create a meaningful series that would resonate with such a wide audience,” said Neil Frauenglass, chief marketing officer at Visit Philadelphia added. “But in all of our conversations and research, we were consistently reminded of the importance of traditions and celebrations for all members of the community. Our video series shows the birthplace of America as a welcoming destination that values and honors AAPI culture in May and all year long.”
For additional information, visit visitphilly.com
