Franklin Institute to debut immersive ‘Universal Theme Parks’ exhibition

Franklin Institute
The Storytelling & Wonder Rendering by MDSX Creative is shown.
PROVIDED/FRANKLIN INSTITUTE

The Franklin Institute recently announced plans for its next large-scale exhibition, and it’s quite a ride.

Universal Theme Parks: The Exhibition‘ is set to make its world premiere next year at the cultural venue and has plans to create 8 galleries and over 18,000 square feet of immersive and informative experiences. Visitors will be able to peruse 25 interactive elements and over 100 original artifacts from popular attractions including ‘Jurassic World’, DreamWorks Animation’s ‘How to Train Your Dragon’, Universal Monsters, and more.

“This first-of-its-kind exhibition is an immersive showcase of the innovation and imagination behind theme park creation and demonstrates our commitment to delivering exceptional experiences with global audience appeal,” said Abby Bysshe, Chief Experience and Strategy Officer at The Franklin Institute.

Franklin Institute
The Technology and Innovation Rendering by MDSX Creative is shown.PROVIDED/FRANKLIN INSTITUTE

The exhibit offers an inside look at the storytelling, innovation and world-building behind a few different creations from the brand—from The World Famous Studio Tour to the most recent launch of Universal Epic Universe at Universal Orlando Resort (aka one of the largest and most technologically advanced theme parks in the country). Essentially, if Universal has had their hands in it, it will be included in the exhibit.  

The new showcase at the FI will dive deeper into animatronics, robotics, ride design, costuming and special effects as well.

“At Universal, we are known for creating mind-blowing attractions and experiences that shatter guest expectations, and for those wondering how we do it, this engaging exhibit offers an in-depth look that celebrates the talents of our team,” said Gerald Raines, Senior Vice President of Global Location Based Entertainment & Licensing, Universal Destinations & Experiences. “We’re proud to partner with The Franklin Institute to share the innovation, artistry, and technical expertise we use to bring beloved stories and characters to life for the millions of guests visiting our destinations each year.”

Some highlights include a way to build coasters, design monster masks, and program animated figures using real theme park tools and technology; stations to pose with costumes of your favorite characters (like Toothless, Po, Tigress, and Gingy) from Universal’s live shows; stops to snap photos with real props; plus ways to view vehicles and more from attractions up close.  

“Hosting the world premiere of an exhibition of this caliber in 2026, during what will be a monumental year for the nation, is extraordinary,” added Larry Dubinski, President and CEO of The FI. “We’re proud to add ‘Universal Theme Parks: The Exhibition’ to the already impressive lineup of major events happening during the 2026 semi-quincentennial in Philadelphia.”

Franklin Institute
The Scares & Horror Rendering by MDSX Creative is shown. PROVIDED/FRANKLIN INSTITUTE

‘Universal Theme Parks’ was created in collaboration with the award-winning creative design firm MDSX. The Franklin Institute will house the exhibition in the Nicholas and Athena Karabots Pavilion and the Mandell Center from Feb. 14, 2026, through Sept. 7, 2026, a release notes. Tickets will go on sale soon, and renderings have just been release to mark the occasion.

For more information on ‘Universal Theme Parks: The Exhibition’ at the FI (222 N 20th St.), visit fi.edu