Every spring, InLiquid Gallery brings its love of local art to life with an annual fundraiser called “The Benefit.” In 2025 however, the creative organization has rebranded the effort to “March for Art“, and with it comes over two weeks of pop-ups, events and so much more—all of which still help benefit its mission.
“As in years past, the multi-week event is an opportunity for the public to purchase art at a variety of different price points. We attract seasoned art buyers to young professionals, and our guests are typically laser-focused on acquiring art from our community of incredibly talented artists,” explains Rachel Zimmerman, Executive Director and Founder of InLiquid in a statement.
As a release notes, the new name is meant to be reflective of both the month it takes place, and the community resilience InLiquid is committed to upholding. While the name has evolved, the basic format of the auction will remain the same: For 15 days, between March 9 and 22, more than 300 works of fine art will be curated in one room on top of a variety of events meant to connect the city’s artists and art professionals with the public.
“March for Art” is also turning a second room at InLiquid into an “immersive environment” while using projection mapping technology courtesy of Jefferson University’s industrial design department.
The best part of this activation? Unlike many charity auctions, InLiquid splits the proceeds from each sale with the artists so that proceeds directly benefit the community and the organizations nonprofit mission.
This benefit also helps highlight the creative community through its event series, which will be peppered throughout the month. The first, titled “March for Art: UNITE” will kick off on Thursday, March 13, from 4 to 6 p.m. On that date, art professionals, administrators, educators and supporters will march down North American Street.
This non-political assembly holds the goal of “seeking to generate harmony and promoting the dynamic cultural history of the city as we march together into the future.” After the procession, the public is invited to a special Second Thursday event in Olde Kensington with open galleries at the Crane Arts Building, the Clay Studio and NextFab.
“March for Art: DESIGN” is next up, and this exclusive trunk show will feature locally crafted designer fashions, including from Roberta Gruber, John Wind Jewelry, Manzanita, Nino Brand and many more. The event, set for Saturday, March 15, from noon to 5 p.m., is free and open to the public.
InLiquid is also set to host “March for Art: EAT” ($100) on Thursday, March 20, from 6 to 9 p.m. While there, guests can enjoy an “exclusive gastronomic experience” with Chef Ange Branca of Kampar, plus, sip on some zero-proof cocktails from Bar Palmina and Wallace Dry Goods.
And lastly, to round up the experience, “March for Art: BASH” ($100) will be the grand finale. Taking place on Saturday, March 22, from 6 to 10 p.m., locals can head to InLiquid to meet the artists, enjoy the artwork, and support the local arts community before the auction closes up shop. Tickets for all events can be found online.
For more information on “March for Art” and InLiquid Gallery (1400 N American St Gallery 108), visit inliquid.org
