Manzanita opened in West Philadelphia last year and has quickly established itself as local hub for vintage style.
But according to owner Dorit Avganim, its mission spans far beyond the retail that is sold there.
“My goal is to create a space that lifts people up, offering them not just the best in style, but a sense of belonging and an opportunity to participate in a thriving community,” says Avganim.
Located at 4206 Baltimore Avenue, the vintage boutique offers locally made and sustainable products, and is known for its curated selection of vintage and contemporary goods. Beyond its retail offerings, however, Manzanita serves as a cultural hub, hosting open mics, free portrait sessions, book launches, and craft activities, in an effort to foster unity within diversity.
On Sunday, Aug. 25, Manzanita will host a neighborhood cookout. From 5 to 9 p.m., Manzanita will celebrating their community with live music and Karaoke, food, card games and a sidewalk sale.
Other planned events include Tarot Second Tuesdays, beginning in September, with card and astrology readings the second Tuesday of every month by Astral Botanica. Also, ‘The Sketch Club series’ is an opportunity to learn with local artists with Black Hippie Art, an organization that empowers BIPOC creatives and entrepreneurs to be successful in the creative industries. And on Oct. 6, CyberCollective will host ‘Don’t Get Got: Family Edition’, a day of online safety awareness for parents and teens.
Avganim’s work over the last two decades has spanned live performance and television production, urban policy studies, and the practice and teaching of mindfulness meditation. And now, Manzanita weaves together her passions for independent business and vintage style with in-person engagement.
“This endeavor is a celebration of the people and style of Philadelphia that I hope you can feel the second you see its bright orange exterior or are greeted at the door. Folks leave with a sense their cup is full, even if they don’t buy a thing,” says Avganim.
