Philadelphia 76ers star Tyrese Maxey just added another milestone to his rapidly rising career, receiving a signature shoe with New Balance, according to ESPN Insider Shams Charania. The brand is set to release Maxey’s first-ever signature sneaker later in 2026, marking a major endorsement leap for the guard who has been named to his second all-star team.
The move comes at a moment when Maxey’s profile has never been higher. Fresh off being named an All-Star starter for the first time, he’s become the face of the Sixers, bridging the gap from Joel Embiid to the future era. Maxey is an explosive scorer, a relentless worker, and a fan favorite whose energy has reshaped the franchise’s identity. New Balance, which has steadily expanded its basketball roster in recent years, clearly sees Maxey as a cornerstone athlete capable of carrying a signature line.
This isn’t the brand’s first collaboration with him—Maxey has already headlined collections like the Hero Pack and lifestyle/performance drops such as the 1906R and Hesi Low v2, but a true signature shoe signals a new level of investment and belief in his star power.
For Maxey, the signature model represents more than just footwear. It’s a testament to his ascent from late first-round pick to franchise leader, and now, to the rare air of players whose names appear on their own sneakers. For New Balance, it’s another step in building a competitive basketball portfolio anchored by dynamic, culture-shaping athletes.
As anticipation builds for the official unveiling later this year, one thing is clear: Maxey’s rise isn’t slowing down and now, he’ll be doing it in a shoe with his name on it.
