After 15 years, the Wells Fargo Center’s time is coming to an end. Beginning Sept. 1, the arena will be known as the Xfinity Mobile Arena, Comcast Spectacor and Harris Blitzer Sports and Entertainment (HBSE) announced Tuesday.
The long home of Philadelphia’s Sixers, Flyers, Wings, the Villanova Men’s Basketball team, and so much more, the building itself (originally built as the CoreStates Center in 1996) will remain in place through the 2030-2031 season, after which the Sixers, Flyers, and other entertainment events will move to the upcoming stadium build that will also be located in the South Philly Sports Complex. Comcast will also own the naming rights to the arena as part of its partnership with HBSE.
“This arena is an anchor in the South Philadelphia Sports Complex and broader region,” said Dan Hilferty, Chairman and CEO of Comcast Spectacor in a statement. “As we complete our historic relationship with Wells Fargo, we wanted to ensure that our new partner matched our enthusiasm for delivering world-class service to our fans and guests… We couldn’t be more excited that Xfinity Mobile’s brand will become the centerpiece for sports and entertainment in Philadelphia.”
As part of this rebrand, Comcast Spectacor and HBSE have said they will upgrade the building’s wireless performance, bringing cutting-edge WiFi capabilities to the arena and helping fans stay connected throughout the property.
“Alongside our partners at Comcast and Comcast Spectacor, we have a shared vision of strengthening the home court advantage in South Philadelphia, and this announcement is another step in an exciting new chapter together,” said Tad Brown, CEO of the Philadelphia 76ers and HBSE. “By focusing on new and emerging technology, Xfinity Mobile Arena will allow fans to create incredible memories at games, concerts and live events in the future.”
