Small business, big impact: Invest in our community this holiday season

Exito
Jennifer I. Rodríguez
Provided

The twinkling lights lining the streets, the festive decorations adorning storefronts – it’s that time of the year when our communities come alive with the spirit of the holiday season. As we embark on the annual quest for the perfect gifts, let’s consider the profound impact our choices can have on the heart of our neighborhoods – our small businesses.

Amid the shelves of mega-retailers and the convenience of online shopping, the charm of local businesses often stands out like a hidden gem waiting to be discovered. This holiday season, let’s make a conscious effort to support these small enterprises and, in doing so, invest directly in the heartbeat of our communities. 

One of the most compelling reasons to choose local businesses over large corporations is the direct impact on our neighborhoods. When you make a purchase from a small business, you’re not just buying a product; you’re contributing to the vibrancy and uniqueness of your community. These businesses are the lifeblood of our neighborhoods, offering a distinct charm that adds character to the streets we call home.

Beyond the sentimental appeal, supporting small businesses plays a crucial role in fostering job creation. Local entrepreneurs are more likely to hire from within the community, creating employment opportunities for our friends, family, and neighbors. By choosing to shop locally, you’re not just making a transaction; you’re investing in the livelihoods of those who call your community home. This ripple effect strengthens the social fabric of our neighborhoods and builds a sense of interconnectedness that goes beyond mere economic transactions.

Furthermore, supporting small businesses contributes to economic stability on a local scale. When dollars circulate within a community, it bolsters the local economy, creating a robust and resilient financial ecosystem. Unlike the dollars spent in large, multinational corporations that often flow out of the community, money spent at small businesses tends to stay closer to home, benefiting the very people who live and work in the area. This stability lays the foundation for long-term growth, ensuring that our communities thrive economically.

So, as you embark on your holiday shopping adventures, consider the impact of your choices. Look beyond the dazzling displays of big-box stores and online giants and explore the unique offerings of the small businesses, like the ones below, that make the Greater Philadelphia Latino community special. 

You can find a great selection of gifts at ChocoArte; board games, including some created locally, at Queen & Rook Game Café, and make it an afternoon by testing games while enjoying a vegan lunch at their café.

For those looking for the best in beverages and spirits, we recommend Striver’s Row Distillery, a small batch manufacturer of craft spirits; and Tenango Rum, a new brand of rum developed by Sofia de Leon, the entrepreneur behind El Merkury. Coffee lovers will find a great selection at Maquina Coffee Roasters.

Specialty cooks and everyday chefs can improve their recipes with the hot sauces crafted by Faiya; vegan frozen foods from LUHV; sofrito, chimichurri and condiments from Mama’s Sofrito.

If an experiences is what you are searching for, book a Delaware River excursion on board a vintage boat with Sea Philly; host a luxury picnic with Philly Pop-Up Picnics; cater an event with Joshua’s Catering; or make a reservation at any of the Greater Philadelphia Hispanic Chamber’s Dine Latino Restaurant Week participants.

In the spirit of the season, let’s celebrate the magic of small businesses, recognizing that every purchase made from a local store is an investment in the heart and soul of our community. Together, we can ensure that the warmth and character of our neighborhoods continue to shine bright, not just during the holidays, but all year round.


Jennifer Rodriguez, MCP, is President and CEO of the Greater Philadelphia Hispanic Chamber of Commerce.