Steven Singer’s 9/11 pins aim to make sure people never forget


The events that took place on Sept. 11, 2001 are still heavily in many of our minds and hearts. With this year being the 20th anniversary of the fatal attacks, one jeweler is doing what they can to make sure people never forget, so that we can honor the lives lost and the survivors who were able to move forward. 

This year, Steven Singer Jewelers has been offering a special anniversary edition of the 9-11 Never Forget Pin, with benefits going directly to The Garden of Reflection, Pennsylvania’s official 9-11 memorial. As their official website states, the Garden is a physical homage to the 2,973 lives we lost, with special recognition of the 18 Bucks County victims. Within the 62-acre Memorial Park, The Garden occupies 2.5 acres surrounded by a 2-acre Oak Garden Arboretum and invites visitors to quietly reflect along a pathway surrounded by trees and water. 

“Since September 11, 2001, I, like most Americans, felt helpless and very much wanted to help make a difference in some small way,” said Singer in a statement. “I feel so blessed, and so lucky to be part of this. We play such a tiny, tiny, part in the memorials, I can’t even tell you how lucky we are. Steven Singer Jewelers remembers those lost in the 9-11 tragedy.”

The pins are available for $10, but as of this week, there is a waitlist for when they are back in stock. Those interested in buying can add their email and get notified as soon as a pin is available for purchase. According to the release, this year’s pin is bright silver in color and the design features a special 20th Anniversary red ribbon. 

This annual fundraiser originally started in partnership with talk-radio show star Michael Smerconish from SiriusXM/CNN back in 2009 and since then, pin sales have generated over $500,000 for The Garden of Reflection, as well as other charities. Shipping is free and paid for entirely by Steven Singer himself to raise even more money for the charity as well. Philadelphians should note that this is the last and final year to purchase the pin.


Back when the pins were first started in 2009, Singer created a special-edition commemorative Flight 93 pin for everyone on the host’s bus trip to the plane’s crash site on Sept. 11, 2009. Smerconish at that time commented that he wished there would be more pins available for those who weren’t able to make the bus tour that year and Singer responded by creating the 9-11 remembrance pin design on the spot with all profits going directly to 9-11 charities. 

As the release states, this year represents the last and final year for the pin fundraiser, and for Singer, he hopes it is one of the best years yet for the cause. In this final push, Singer and Smerconish aim to fully fund The Garden of Reflection in perpetuity so that the memory of those lost will never be forgotten. 

The retail store, at 739 Walnut St., is open for in-person shopping with an appointment, which can be made online or over the phone. Additionally, the expert jewelers are available to help online shoppers through call, chat, text or virtual video appointments. For appointments, questions or assistance, call 215-627-3242 or visit