Super Bowl ads hold plenty of star power

By MAE ANDERSON AP Business Writer

The Super Bowl is advertising’s biggest, glitziest stage.

Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.

In order to get as much of a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, actor Miles Teller dances to customer-service hold music for Bud Light, Will Ferrell crashes popular Netflix shows like “Bridgerton” in a joint ad for GM and Netflix; and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.

BOOKING.COM

Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”

BUD LIGHT

Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.

BUDWEISER

In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.

DORITOS

Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle — a Doritos-shaped musical instrument.

DRAFTKINGS

The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart’s house.

GENERAL MOTORS AND NETFLIX

Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things,” to announce that Netflix will feature electric vehicles in its original shows.

HELLMANN’S

The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann’s mayo — to drive home the point that Hellmann’s would go well with a “ham and brie” sandwich.

PEPSI ZEROSUGAR

Pepsi is running two ads starring Ben Stiller and Steve Martin that ask “Great acting or great taste?” and ask viewers to taste Pepsi Zero Sugar for themselves.

PLANTERS

Jeff Ross, Natasha Leggero and other comedians hold a “roast” for the Planters spokescharacter Mr. Peanut.

POPCORNERS

The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.

RAKUTEN

The online shopping site tapped “Clueless” stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.